At a glance

Freshdesk Kayako
Best for Small to mid-size teams wanting affordable support Support teams wanting unified customer journey tracking
Starting price Free $15/agent/mo
Free tier
Open source
Free tier available
Open source
Automations
Collaborators
Journey Tracking
Live Chat
Multichannel
SLA Management
Shared Inbox
Ticketing

Freshdesk

Strengths

  • Includes Ticketing as a core feature, purpose-built for customer support workflows
  • Built-in automations handle repetitive tasks like status changes and assignments
  • Free for up to 10 agents — generous enough for most small teams to get real work done
  • Established product with 16+ years on the market and a mature ecosystem

Weaknesses

  • Free plan exists but key features are locked behind the paid upgrade
  • Fewer built-in features means you may need additional tools to cover gaps
  • Ticket volume can quickly overwhelm small teams without triage automation
  • Mobile experience lags behind the desktop version in features and polish

Kayako

Strengths

  • Includes Journey Tracking as a core feature, purpose-built for customer support workflows
  • Includes Live Chat as a core feature, purpose-built for customer support workflows
  • Pricing starts at $15/agent/mo, which includes the full customer support feature set
  • Established product with 25+ years on the market and a mature ecosystem

Weaknesses

  • Starts at $15/agent/mo — on the expensive side, especially for small teams or solo users
  • Fewer built-in features means you may need additional tools to cover gaps
  • Ticket volume can quickly overwhelm small teams without triage automation
  • Mobile experience lags behind the desktop version in features and polish

The bottom line

Pricing: Freshdesk is completely free (Free for up to 10 agents), which makes it the obvious pick if budget is the top concern. Kayako starts at $15/agent/mo. That cost buys you a more polished or feature-rich experience, so it comes down to whether the extras justify the spend.

Feature gaps: Freshdesk offers Automations, Multichannel and SLA Management that Kayako lacks. Kayako brings Collaborators, Journey Tracking and Live Chat that Freshdesk does not have.

Team fit: Both tools target mid-size teams teams, so the decision hinges on features and workflow fit rather than scale.

Where each tool shines: Freshdesk's biggest strengths are: includes ticketing as a core feature, purpose-built for customer support workflows. built-in automations handle repetitive tasks like status changes and assignments. Kayako's biggest strengths are: includes journey tracking as a core feature, purpose-built for customer support workflows. includes live chat as a core feature, purpose-built for customer support workflows.

Watch out for: With Freshdesk, users commonly note that free plan exists but key features are locked behind the paid upgrade. With Kayako, the main complaint is that starts at $15/agent/mo — on the expensive side, especially for small teams or solo users.

Choose Freshdesk if...

  • You need a tool built for small to mid-size teams wanting affordable support
  • Budget is a hard constraint — Freshdesk is free, Kayako is not
  • You specifically need Automations and Multichannel
  • You care about built-in automations handle repetitive tasks like status changes and assignments
  • The free tier works for you: free for up to 10 agents

Choose Kayako if...

  • You need a tool built for support teams wanting unified customer journey tracking
  • You specifically need Collaborators and Journey Tracking
  • You care about includes live chat as a core feature, purpose-built for customer support workflows

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