What is the difference between Folk and Copper?

Folk is best for Small teams and agencies managing relationships, not just sales pipelines, while Copper is best for Google Workspace users wanting a CRM that lives in Gmail. Folk starts at $20/user/mo and Copper starts at $23/user/mo.

Is Folk or Copper cheaper?

Folk starts at $20/user/mo with a free tier. Copper starts at $23/user/mo.

Is there a free alternative to Copper?

Yes, Folk offers a free tier (Free for up to 200 contacts).

Folk vs Copper

Folk is Lightweight CRM for relationship management with a spreadsheet-like interface, while Copper is CRM built for Google Workspace with automatic contact and activity capture from Gmail. Folk comes in cheaper, but price alone does not tell the full story. Folk is built for small teams and agencies managing relationships, not just sales pipelines, whereas Copper targets google workspace users wanting a crm that lives in gmail.

At a glance

	Folk	Copper
Best for	Small teams and agencies managing relationships, not just sales pipelines	Google Workspace users wanting a CRM that lives in Gmail
Starting price	$20/user/mo	$23/user/mo
Free tier	✓	—
Open source	—	—
Free tier available	✓	—
Open source	—	—
Auto-Capture	—	✓
Chrome Extension	✓	—
Contact Capture	✓	—
Gmail Integration	—	✓
Mail Merge	✓	—
Pipeline	—	✓
Pipelines	✓	—
Reporting	—	✓
Tags	✓	—

Folk

Strengths

Spreadsheet-like simplicity
Works for any type of relationship, not just sales
Chrome extension for quick contact capture
Good email integration

Weaknesses

Limited pipeline and deal management
Less powerful automation than HubSpot
Smaller integration ecosystem
No free tier beyond trial

Try Folk → Full review

Copper

Strengths

Includes Gmail Integration as a core feature, purpose-built for crm workflows
Includes Auto-Capture as a core feature, purpose-built for crm workflows
Pricing starts at $23/user/mo, which includes the full crm feature set
Established product with 13+ years on the market and a mature ecosystem

Weaknesses

Starts at $23/user/mo — on the expensive side, especially for small teams or solo users
Fewer built-in features means you may need additional tools to cover gaps
Data entry overhead can slow down reps who just want to sell
Limited team/admin features if your organization eventually scales up

Try Copper → Full review

The bottom line

Pricing: Folk starts at $20/user/mo. Copper starts at $23/user/mo. Folk is the more affordable option.

Feature gaps: Folk offers Chrome Extension, Contact Capture and Mail Merge that Copper lacks. Copper brings Auto-Capture, Gmail Integration and Pipeline that Folk does not have.

Team fit: Both tools target small teams teams, so the decision hinges on features and workflow fit rather than scale.

Where each tool shines: Folk's biggest strengths are: spreadsheet-like simplicity. works for any type of relationship, not just sales. Copper's biggest strengths are: includes gmail integration as a core feature, purpose-built for crm workflows. includes auto-capture as a core feature, purpose-built for crm workflows.

Watch out for: With Folk, users commonly note that limited pipeline and deal management. With Copper, the main complaint is that starts at $23/user/mo — on the expensive side, especially for small teams or solo users.

Choose Folk if...

You need a tool built for small teams and agencies managing relationships, not just sales pipelines
You want to save on per-user costs — Folk is $3.00/user/mo cheaper
You specifically need Chrome Extension and Contact Capture
You care about works for any type of relationship, not just sales
The free tier works for you: free for up to 200 contacts

Choose Copper if...

You need a tool built for google workspace users wanting a crm that lives in gmail
You specifically need Auto-Capture and Gmail Integration
You care about includes auto-capture as a core feature, purpose-built for crm workflows