At a glance

Fathom Umami
Best for Businesses that want simple analytics without privacy headaches Developers who want free, self-hosted, privacy-first analytics
Starting price $14/mo Free
Free tier
Open source
Free tier available
Open source
Cookieless
Custom Events
EU Isolation
Event Tracking
Open Source
Privacy First
Real-Time Dashboard
Self-Hosted
Uptime Monitoring

Fathom

Strengths

  • Privacy-compliant out of the box
  • Simple, one-page dashboard
  • EU isolation option for data residency
  • Reliable uptime and fast loading

Weaknesses

  • More expensive than Plausible
  • Not open source
  • Limited advanced analytics
  • No self-hosting option

Umami

Strengths

  • Free and open source
  • Easy to self-host (Docker, Vercel, Railway)
  • Clean, modern dashboard
  • Privacy-focused, no cookies

Weaknesses

  • Requires self-hosting for free use
  • Fewer features than GA or even Plausible
  • Limited integrations
  • Cloud pricing not competitive with Plausible

The bottom line

Pricing: Umami is completely free, which makes it the obvious pick if budget is the top concern. Fathom starts at $14/mo. That cost buys you a more polished or feature-rich experience, so it comes down to whether the extras justify the spend.

Feature gaps: Fathom offers EU Isolation, Event Tracking and Privacy First that Umami lacks. Umami brings Custom Events, Open Source and Real-Time Dashboard that Fathom does not have. Both share Cookieless.

Team fit: Both tools target individuals teams, so the decision hinges on features and workflow fit rather than scale.

Open source: Umami is open source, meaning you can self-host, audit the code, and avoid vendor lock-in. Fathom is proprietary — you are trusting the vendor with your data and uptime.

Where each tool shines: Fathom's biggest strengths are: privacy-compliant out of the box. simple, one-page dashboard. Umami's biggest strengths are: free and open source. easy to self-host (docker, vercel, railway).

Watch out for: With Fathom, users commonly note that more expensive than plausible. With Umami, the main complaint is that requires self-hosting for free use.

Choose Fathom if...

  • Your profile matches its sweet spot: businesses that want simple analytics without privacy headaches
  • You specifically need EU Isolation and Event Tracking
  • You care about simple, one-page dashboard

Choose Umami if...

  • Your profile matches its sweet spot: developers who want free, self-hosted, privacy-first analytics
  • Budget is a hard constraint — Umami is free, Fathom is not
  • You need self-hosting, data sovereignty, or the ability to audit source code
  • You specifically need Custom Events and Open Source
  • You care about easy to self-host (docker, vercel, railway)

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