At a glance

Craft Bear
Best for Apple users who want beautiful native docs Writers who want a beautiful markdown editor
Starting price Free $2.99/mo
Free tier
Open source
Free tier available
Open source
AI Assist
Focus Mode
Markdown
Native App
Sharing
Tags
Themes

Craft

Strengths

  • Includes Native App as a core feature, purpose-built for note taking workflows
  • Full Markdown support with live preview for clean, structured notes
  • Free for 1000 blocks — generous enough for most small teams to get real work done
  • Includes ai assist alongside the core feature set — fewer separate tools needed

Weaknesses

  • Free plan exists but key features are locked behind the paid upgrade
  • Fewer built-in features means you may need additional tools to cover gaps
  • Moving notes out to another platform can be difficult — export options vary
  • Limited team/admin features if your organization eventually scales up

Bear

Strengths

  • Full Markdown support with live preview for clean, structured notes
  • Includes Tags as a core feature, purpose-built for note taking workflows
  • Free without sync — generous enough for most small teams to get real work done
  • Includes themes alongside the core feature set — fewer separate tools needed

Weaknesses

  • Free plan exists but key features are locked behind the paid upgrade
  • Fewer built-in features means you may need additional tools to cover gaps
  • Moving notes out to another platform can be difficult — export options vary
  • Limited team/admin features if your organization eventually scales up

The bottom line

Pricing: Craft is completely free (Free for 1000 blocks), which makes it the obvious pick if budget is the top concern. Bear starts at $2.99/mo, but Free without sync. That cost buys you a more polished or feature-rich experience, so it comes down to whether the extras justify the spend.

Feature gaps: Craft offers AI Assist, Native App and Sharing that Bear lacks. Bear brings Focus Mode, Tags and Themes that Craft does not have. Both share Markdown.

Team fit: Both tools target individuals teams, so the decision hinges on features and workflow fit rather than scale.

Where each tool shines: Craft's biggest strengths are: includes native app as a core feature, purpose-built for note taking workflows. full markdown support with live preview for clean, structured notes. Bear's biggest strengths are: full markdown support with live preview for clean, structured notes. includes tags as a core feature, purpose-built for note taking workflows.

Watch out for: With Craft, users commonly note that free plan exists but key features are locked behind the paid upgrade. With Bear, the main complaint is that free plan exists but key features are locked behind the paid upgrade.

Choose Craft if...

  • You need a tool built for apple users who want beautiful native docs
  • Budget is a hard constraint — Craft is free, Bear is not
  • You specifically need AI Assist and Native App
  • You care about full markdown support with live preview for clean, structured notes
  • The free tier works for you: free for 1000 blocks

Choose Bear if...

  • You need a tool built for writers who want a beautiful markdown editor
  • You specifically need Focus Mode and Tags
  • You care about includes tags as a core feature, purpose-built for note taking workflows
  • The free tier works for you: free without sync

Looking for more options?

Related comparisons

Explore more