What is the difference between ConvertKit and Loops?

ConvertKit is best for Creators and solo businesses who want simple, powerful email, while Loops is best for SaaS companies wanting email for product-led growth. ConvertKit starts at $25/mo and Loops starts at Free.

Is ConvertKit or Loops cheaper?

ConvertKit starts at $25/mo with a free tier. Loops starts at Free with a free tier.

Is there a free alternative to Loops?

Both ConvertKit and Loops offer free tiers.

ConvertKit vs Loops

ConvertKit is email marketing platform built for creators — newsletters, automations, and digital products, while Loops is email platform built for SaaS with event-triggered emails and in-app messaging. The biggest difference up front: Loops is free, while ConvertKit starts at $25/mo. ConvertKit is built for creators and solo businesses who want simple, powerful email, whereas Loops targets saas companies wanting email for product-led growth.

At a glance

	ConvertKit	Loops
Best for	Creators and solo businesses who want simple, powerful email	SaaS companies wanting email for product-led growth
Starting price	$25/mo	Free
Free tier	✓	✓
Open source	—	—
Free tier available	✓	✓
Open source	—	—
Analytics	—	✓
Automations	✓	—
Digital Products	✓	—
Event Triggers	—	✓
Landing Pages	✓	—
Loops	—	✓
Segmentation	—	✓
Sequences	✓	—
Tagging	✓	—

ConvertKit

Strengths

Built specifically for creators and solopreneurs
Excellent automation and sequence builder
Built-in landing pages and digital product sales
Tag-based subscriber management (no lists)

Weaknesses

Limited email template design options
More expensive than alternatives for large lists
Reporting is basic
A/B testing is limited

Try ConvertKit → Full review

Loops

Strengths

Includes Event Triggers as a core feature, purpose-built for email marketing workflows
Includes Loops as a core feature, purpose-built for email marketing workflows
Free for 1K contacts — generous enough for most small teams to get real work done
Includes segmentation alongside the core feature set — fewer separate tools needed

Weaknesses

Free plan exists but key features are locked behind the paid upgrade
Fewer built-in features means you may need additional tools to cover gaps
Deliverability depends on your sender reputation, which takes time to build
Limited team/admin features if your organization eventually scales up

Try Loops → Full review

The bottom line

Pricing: Loops is completely free (Free for 1K contacts), which makes it the obvious pick if budget is the top concern. ConvertKit starts at $25/mo, but Free for up to 1,000 subscribers. That cost buys you a more polished or feature-rich experience, so it comes down to whether the extras justify the spend.

Feature gaps: ConvertKit offers Automations, Digital Products and Landing Pages that Loops lacks. Loops brings Analytics, Event Triggers and Loops that ConvertKit does not have.

Team fit: ConvertKit is geared toward individual users and small setups, while Loops is aimed at small teams teams. Pick the one that matches where your team is today and where it is headed — migrating tools later is always painful.

Where each tool shines: ConvertKit's biggest strengths are: built specifically for creators and solopreneurs. excellent automation and sequence builder. Loops's biggest strengths are: includes event triggers as a core feature, purpose-built for email marketing workflows. includes loops as a core feature, purpose-built for email marketing workflows.

Watch out for: With ConvertKit, users commonly note that limited email template design options. With Loops, the main complaint is that free plan exists but key features are locked behind the paid upgrade.

Choose ConvertKit if...

You need a tool built for creators and solo businesses who want simple, powerful email
You specifically need Automations and Digital Products
You care about excellent automation and sequence builder
Your team size fits the individuals profile ConvertKit is designed for
The free tier works for you: free for up to 1,000 subscribers

Choose Loops if...

You need a tool built for saas companies wanting email for product-led growth
Budget is a hard constraint — Loops is free, ConvertKit is not
You specifically need Analytics and Event Triggers
You care about includes loops as a core feature, purpose-built for email marketing workflows
Your team size fits the small teams profile Loops is designed for