ConvertKit vs Brevo
ConvertKit is email marketing platform built for creators — newsletters, automations, and digital products, while Brevo is all-in-one marketing platform for email, SMS, chat, and CRM at accessible pricing. The biggest difference up front: Brevo is free, while ConvertKit starts at $25/mo. ConvertKit is built for creators and solo businesses who want simple, powerful email, whereas Brevo targets small businesses wanting email, sms, and chat in one.
At a glance
|
ConvertKit
|
Brevo
|
|
|---|---|---|
| Best for | Creators and solo businesses who want simple, powerful email | Small businesses wanting email, SMS, and chat in one |
| Starting price | $25/mo | Free |
| Free tier | ✓ | ✓ |
| Open source | — | — |
| Free tier available | ✓ | ✓ |
| Open source | — | — |
| Automations | ✓ | — |
| CRM | — | ✓ |
| Chat | — | ✓ |
| Digital Products | ✓ | — |
| — | ✓ | |
| Landing Pages | ✓ | — |
| SMS | — | ✓ |
| Sequences | ✓ | — |
| Tagging | ✓ | — |
ConvertKit
Strengths
- Built specifically for creators and solopreneurs
- Excellent automation and sequence builder
- Built-in landing pages and digital product sales
- Tag-based subscriber management (no lists)
Weaknesses
- Limited email template design options
- More expensive than alternatives for large lists
- Reporting is basic
- A/B testing is limited
Brevo
Strengths
- Includes Email as a core feature, purpose-built for email marketing workflows
- Includes SMS as a core feature, purpose-built for email marketing workflows
- Free for 300 emails/day — generous enough for most small teams to get real work done
- Established product with 14+ years on the market and a mature ecosystem
Weaknesses
- Free plan exists but key features are locked behind the paid upgrade
- Fewer built-in features means you may need additional tools to cover gaps
- Deliverability depends on your sender reputation, which takes time to build
- Limited team/admin features if your organization eventually scales up
The bottom line
Pricing: Brevo is completely free (Free for 300 emails/day), which makes it the obvious pick if budget is the top concern. ConvertKit starts at $25/mo, but Free for up to 1,000 subscribers. That cost buys you a more polished or feature-rich experience, so it comes down to whether the extras justify the spend.
Feature gaps: ConvertKit offers Automations, Digital Products and Landing Pages that Brevo lacks. Brevo brings CRM, Chat and Email that ConvertKit does not have.
Team fit: ConvertKit is geared toward individual users and small setups, while Brevo is aimed at small teams teams. Pick the one that matches where your team is today and where it is headed — migrating tools later is always painful.
Where each tool shines: ConvertKit's biggest strengths are: built specifically for creators and solopreneurs. excellent automation and sequence builder. Brevo's biggest strengths are: includes email as a core feature, purpose-built for email marketing workflows. includes sms as a core feature, purpose-built for email marketing workflows.
Watch out for: With ConvertKit, users commonly note that limited email template design options. With Brevo, the main complaint is that free plan exists but key features are locked behind the paid upgrade.
Choose ConvertKit if...
- You need a tool built for creators and solo businesses who want simple, powerful email
- You specifically need Automations and Digital Products
- You care about excellent automation and sequence builder
- Your team size fits the individuals profile ConvertKit is designed for
- The free tier works for you: free for up to 1,000 subscribers
Choose Brevo if...
- You need a tool built for small businesses wanting email, sms, and chat in one
- Budget is a hard constraint — Brevo is free, ConvertKit is not
- You specifically need CRM and Chat
- You care about includes sms as a core feature, purpose-built for email marketing workflows
- Your team size fits the small teams profile Brevo is designed for
Looking for more options?
Related comparisons
vs
vs
vs
vs
vs
vs
Stay sharp
price changes, and honest takes — weekly.