Close vs Streak
Close is CRM built for inside sales with built-in calling, email sequences, and pipeline management, while Streak is CRM built directly inside Gmail with pipelines, mail merge, and tracking. The biggest difference up front: Streak is free, while Close starts at $49/user/mo. Close is built for inside sales teams wanting built-in calling and email, whereas Streak targets gmail power users wanting crm inside their inbox.
At a glance
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|---|---|---|
| Best for | Inside sales teams wanting built-in calling and email | Gmail power users wanting CRM inside their inbox |
| Starting price | $49/user/mo | Free |
| Free tier | — | ✓ |
| Open source | — | — |
| Free tier available | — | ✓ |
| Open source | — | — |
| Built-in Calling | ✓ | — |
| Email Sequences | ✓ | — |
| Gmail Native | — | ✓ |
| Mail Merge | — | ✓ |
| Pipeline | ✓ | — |
| Pipelines | — | ✓ |
| Power Dialer | ✓ | — |
| Tracking | — | ✓ |
Close
Strengths
- Includes Built-in Calling as a core feature, purpose-built for crm workflows
- Includes Email Sequences as a core feature, purpose-built for crm workflows
- Pricing starts at $49/user/mo, which includes the full crm feature set
- Established product with 13+ years on the market and a mature ecosystem
Weaknesses
- Starts at $49/user/mo — on the expensive side, especially for small teams or solo users
- Fewer built-in features means you may need additional tools to cover gaps
- Data entry overhead can slow down reps who just want to sell
- Limited team/admin features if your organization eventually scales up
Streak
Strengths
- Includes Gmail Native as a core feature, purpose-built for crm workflows
- Includes Pipelines as a core feature, purpose-built for crm workflows
- Free for basic CRM — generous enough for most small teams to get real work done
- Established product with 14+ years on the market and a mature ecosystem
Weaknesses
- Free plan exists but key features are locked behind the paid upgrade
- Fewer built-in features means you may need additional tools to cover gaps
- Data entry overhead can slow down reps who just want to sell
- Limited team/admin features if your organization eventually scales up
The bottom line
Pricing: Streak is completely free (Free for basic CRM), which makes it the obvious pick if budget is the top concern. Close starts at $49/user/mo. That cost buys you a more polished or feature-rich experience, so it comes down to whether the extras justify the spend.
Feature gaps: Close offers Built-in Calling, Email Sequences and Pipeline that Streak lacks. Streak brings Gmail Native, Mail Merge and Pipelines that Close does not have.
Team fit: Close is geared toward small teams teams, while Streak is aimed at individual users and small setups. Pick the one that matches where your team is today and where it is headed — migrating tools later is always painful.
Where each tool shines: Close's biggest strengths are: includes built-in calling as a core feature, purpose-built for crm workflows. includes email sequences as a core feature, purpose-built for crm workflows. Streak's biggest strengths are: includes gmail native as a core feature, purpose-built for crm workflows. includes pipelines as a core feature, purpose-built for crm workflows.
Watch out for: With Close, users commonly note that starts at $49/user/mo — on the expensive side, especially for small teams or solo users. With Streak, the main complaint is that free plan exists but key features are locked behind the paid upgrade.
Choose Close if...
- You need a tool built for inside sales teams wanting built-in calling and email
- You specifically need Built-in Calling and Email Sequences
- You care about includes email sequences as a core feature, purpose-built for crm workflows
- Your team size fits the small teams profile Close is designed for
Choose Streak if...
- You need a tool built for gmail power users wanting crm inside their inbox
- Budget is a hard constraint — Streak is free, Close is not
- You specifically need Gmail Native and Mail Merge
- You care about includes pipelines as a core feature, purpose-built for crm workflows
- Your team size fits the individuals profile Streak is designed for
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