Brevo vs Resend
Brevo is all-in-one marketing platform for email, SMS, chat, and CRM at accessible pricing, while Resend is developer-first email API with React email templates and simple SDK. Brevo is built for small businesses wanting email, sms, and chat in one, whereas Resend targets developers wanting a modern email api.
At a glance
|
Brevo
|
Resend
|
|
|---|---|---|
| Best for | Small businesses wanting email, SMS, and chat in one | Developers wanting a modern email API |
| Starting price | Free | Free |
| Free tier | ✓ | ✓ |
| Open source | — | — |
| Free tier available | ✓ | ✓ |
| Open source | — | — |
| API-First | — | ✓ |
| Analytics | — | ✓ |
| CRM | ✓ | — |
| Chat | ✓ | — |
| ✓ | — | |
| React Email | — | ✓ |
| SMS | ✓ | — |
| Webhooks | — | ✓ |
Brevo
Strengths
- Includes Email as a core feature, purpose-built for email marketing workflows
- Includes SMS as a core feature, purpose-built for email marketing workflows
- Free for 300 emails/day — generous enough for most small teams to get real work done
- Established product with 14+ years on the market and a mature ecosystem
Weaknesses
- Free plan exists but key features are locked behind the paid upgrade
- Fewer built-in features means you may need additional tools to cover gaps
- Deliverability depends on your sender reputation, which takes time to build
- Limited team/admin features if your organization eventually scales up
Resend
Strengths
- Includes React Email as a core feature, purpose-built for email marketing workflows
- Includes API-First as a core feature, purpose-built for email marketing workflows
- Free for 3K emails/mo — generous enough for most small teams to get real work done
- Includes webhooks alongside the core feature set — fewer separate tools needed
Weaknesses
- Free plan exists but key features are locked behind the paid upgrade
- Developer-oriented tooling may not suit non-technical team members
- Deliverability depends on your sender reputation, which takes time to build
- Limited team/admin features if your organization eventually scales up
The bottom line
Pricing: Both tools offer free tiers, so you can test each before committing. Brevo's free plan: Free for 300 emails/day. Resend's free plan: Free for 3K emails/mo.
Feature gaps: Brevo offers CRM, Chat and Email that Resend lacks. Resend brings API-First, Analytics and React Email that Brevo does not have.
Team fit: Both tools target small teams teams, so the decision hinges on features and workflow fit rather than scale.
Where each tool shines: Brevo's biggest strengths are: includes email as a core feature, purpose-built for email marketing workflows. includes sms as a core feature, purpose-built for email marketing workflows. Resend's biggest strengths are: includes react email as a core feature, purpose-built for email marketing workflows. includes api-first as a core feature, purpose-built for email marketing workflows.
Watch out for: With Brevo, users commonly note that free plan exists but key features are locked behind the paid upgrade. With Resend, the main complaint is that free plan exists but key features are locked behind the paid upgrade.
Choose Brevo if...
- You need a tool built for small businesses wanting email, sms, and chat in one
- You specifically need CRM and Chat
- You care about includes sms as a core feature, purpose-built for email marketing workflows
- The free tier works for you: free for 300 emails/day
Choose Resend if...
- Your profile matches its sweet spot: developers wanting a modern email api
- You specifically need API-First and Analytics
- You care about includes api-first as a core feature, purpose-built for email marketing workflows
- The free tier works for you: free for 3k emails/mo
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