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Brevo vs MailerLite

Brevo is all-in-one marketing platform for email, SMS, chat, and CRM at accessible pricing, while MailerLite is email marketing platform with landing pages, automations, and a generous free tier. Brevo is built for small businesses wanting email, sms, and chat in one, whereas MailerLite targets small businesses and creators wanting simple email.

At a glance

Brevo MailerLite
Best for Small businesses wanting email, SMS, and chat in one Small businesses and creators wanting simple email
Starting price Free Free
Free tier ✓ ✓
Open source — —
Free tier available ✓ ✓
Open source — —
Automations — ✓
CRM ✓ —
Chat ✓ —
Email ✓ —
Email Campaigns — ✓
Landing Pages — ✓
SMS ✓ —
Surveys — ✓

Brevo

Strengths

  • Includes Email as a core feature, purpose-built for email marketing workflows
  • Includes SMS as a core feature, purpose-built for email marketing workflows
  • Free for 300 emails/day — generous enough for most small teams to get real work done
  • Established product with 14+ years on the market and a mature ecosystem

Weaknesses

  • Free plan exists but key features are locked behind the paid upgrade
  • Fewer built-in features means you may need additional tools to cover gaps
  • Deliverability depends on your sender reputation, which takes time to build
  • Limited team/admin features if your organization eventually scales up
Try Brevo → Full review

MailerLite

Strengths

  • Includes Email Campaigns as a core feature, purpose-built for email marketing workflows
  • Includes Landing Pages as a core feature, purpose-built for email marketing workflows
  • Free for 1000 subscribers — generous enough for most small teams to get real work done
  • Established product with 16+ years on the market and a mature ecosystem

Weaknesses

  • Free plan exists but key features are locked behind the paid upgrade
  • Fewer built-in features means you may need additional tools to cover gaps
  • Deliverability depends on your sender reputation, which takes time to build
  • Limited team/admin features if your organization eventually scales up
Try MailerLite → Full review

The bottom line

Pricing: Both tools offer free tiers, so you can test each before committing. Brevo's free plan: Free for 300 emails/day. MailerLite's free plan: Free for 1000 subscribers.

Feature gaps: Brevo offers CRM, Chat and Email that MailerLite lacks. MailerLite brings Automations, Email Campaigns and Landing Pages that Brevo does not have.

Team fit: Brevo is geared toward small teams teams, while MailerLite is aimed at individual users and small setups. Pick the one that matches where your team is today and where it is headed — migrating tools later is always painful.

Where each tool shines: Brevo's biggest strengths are: includes email as a core feature, purpose-built for email marketing workflows. includes sms as a core feature, purpose-built for email marketing workflows. MailerLite's biggest strengths are: includes email campaigns as a core feature, purpose-built for email marketing workflows. includes landing pages as a core feature, purpose-built for email marketing workflows.

Watch out for: With Brevo, users commonly note that free plan exists but key features are locked behind the paid upgrade. With MailerLite, the main complaint is that free plan exists but key features are locked behind the paid upgrade.

Choose Brevo if...

  • You need a tool built for small businesses wanting email, sms, and chat in one
  • You specifically need CRM and Chat
  • You care about includes sms as a core feature, purpose-built for email marketing workflows
  • Your team size fits the small teams profile Brevo is designed for
  • The free tier works for you: free for 300 emails/day

Choose MailerLite if...

  • You need a tool built for small businesses and creators wanting simple email
  • You specifically need Automations and Email Campaigns
  • You care about includes landing pages as a core feature, purpose-built for email marketing workflows
  • Your team size fits the individuals profile MailerLite is designed for
  • The free tier works for you: free for 1000 subscribers

Looking for more options?

Brevo alternatives
See all 3 alternatives to Brevo
MailerLite alternatives
See all 3 alternatives to MailerLite

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