Brevo vs Loops
Brevo is all-in-one marketing platform for email, SMS, chat, and CRM at accessible pricing, while Loops is email platform built for SaaS with event-triggered emails and in-app messaging. Brevo is built for small businesses wanting email, sms, and chat in one, whereas Loops targets saas companies wanting email for product-led growth.
At a glance
|
Brevo
|
Loops
|
|
|---|---|---|
| Best for | Small businesses wanting email, SMS, and chat in one | SaaS companies wanting email for product-led growth |
| Starting price | Free | Free |
| Free tier | ✓ | ✓ |
| Open source | — | — |
| Free tier available | ✓ | ✓ |
| Open source | — | — |
| Analytics | — | ✓ |
| CRM | ✓ | — |
| Chat | ✓ | — |
| ✓ | — | |
| Event Triggers | — | ✓ |
| Loops | — | ✓ |
| SMS | ✓ | — |
| Segmentation | — | ✓ |
Brevo
Strengths
- Includes Email as a core feature, purpose-built for email marketing workflows
- Includes SMS as a core feature, purpose-built for email marketing workflows
- Free for 300 emails/day — generous enough for most small teams to get real work done
- Established product with 14+ years on the market and a mature ecosystem
Weaknesses
- Free plan exists but key features are locked behind the paid upgrade
- Fewer built-in features means you may need additional tools to cover gaps
- Deliverability depends on your sender reputation, which takes time to build
- Limited team/admin features if your organization eventually scales up
Loops
Strengths
- Includes Event Triggers as a core feature, purpose-built for email marketing workflows
- Includes Loops as a core feature, purpose-built for email marketing workflows
- Free for 1K contacts — generous enough for most small teams to get real work done
- Includes segmentation alongside the core feature set — fewer separate tools needed
Weaknesses
- Free plan exists but key features are locked behind the paid upgrade
- Fewer built-in features means you may need additional tools to cover gaps
- Deliverability depends on your sender reputation, which takes time to build
- Limited team/admin features if your organization eventually scales up
The bottom line
Pricing: Both tools offer free tiers, so you can test each before committing. Brevo's free plan: Free for 300 emails/day. Loops's free plan: Free for 1K contacts.
Feature gaps: Brevo offers CRM, Chat and Email that Loops lacks. Loops brings Analytics, Event Triggers and Loops that Brevo does not have.
Team fit: Both tools target small teams teams, so the decision hinges on features and workflow fit rather than scale.
Where each tool shines: Brevo's biggest strengths are: includes email as a core feature, purpose-built for email marketing workflows. includes sms as a core feature, purpose-built for email marketing workflows. Loops's biggest strengths are: includes event triggers as a core feature, purpose-built for email marketing workflows. includes loops as a core feature, purpose-built for email marketing workflows.
Watch out for: With Brevo, users commonly note that free plan exists but key features are locked behind the paid upgrade. With Loops, the main complaint is that free plan exists but key features are locked behind the paid upgrade.
Choose Brevo if...
- You need a tool built for small businesses wanting email, sms, and chat in one
- You specifically need CRM and Chat
- You care about includes sms as a core feature, purpose-built for email marketing workflows
- The free tier works for you: free for 300 emails/day
Choose Loops if...
- You need a tool built for saas companies wanting email for product-led growth
- You specifically need Analytics and Event Triggers
- You care about includes loops as a core feature, purpose-built for email marketing workflows
- The free tier works for you: free for 1k contacts
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