At a glance

Beehiiv MailerLite
Best for Newsletter creators focused on growth and monetization Small businesses and creators wanting simple email
Starting price Free Free
Free tier
Open source
Free tier available
Open source
Ad Network
Analytics
Automations
Custom Domains
Email Campaigns
Landing Pages
Monetization
Referral Program
Surveys

Beehiiv

Strengths

  • Built-in referral program for growth
  • Ad network for monetization
  • Clean writing experience
  • Generous free tier (up to 2,500 subscribers)

Weaknesses

  • Focused on newsletters — not general email marketing
  • Limited automation compared to ConvertKit
  • Fewer integrations
  • Still a young platform

MailerLite

Strengths

  • Includes Email Campaigns as a core feature, purpose-built for email marketing workflows
  • Includes Landing Pages as a core feature, purpose-built for email marketing workflows
  • Free for 1000 subscribers — generous enough for most small teams to get real work done
  • Established product with 16+ years on the market and a mature ecosystem

Weaknesses

  • Free plan exists but key features are locked behind the paid upgrade
  • Fewer built-in features means you may need additional tools to cover gaps
  • Deliverability depends on your sender reputation, which takes time to build
  • Limited team/admin features if your organization eventually scales up

The bottom line

Pricing: Both Beehiiv and MailerLite are free. You can try both without spending a dollar.

Feature gaps: Beehiiv offers Ad Network, Analytics and Custom Domains that MailerLite lacks. MailerLite brings Automations, Email Campaigns and Landing Pages that Beehiiv does not have.

Team fit: Both tools target individuals teams, so the decision hinges on features and workflow fit rather than scale.

Where each tool shines: Beehiiv's biggest strengths are: built-in referral program for growth. ad network for monetization. MailerLite's biggest strengths are: includes email campaigns as a core feature, purpose-built for email marketing workflows. includes landing pages as a core feature, purpose-built for email marketing workflows.

Watch out for: With Beehiiv, users commonly note that focused on newsletters — not general email marketing. With MailerLite, the main complaint is that free plan exists but key features are locked behind the paid upgrade.

Choose Beehiiv if...

  • You need a tool built for newsletter creators focused on growth and monetization
  • You specifically need Ad Network and Analytics
  • You care about ad network for monetization

Choose MailerLite if...

  • You need a tool built for small businesses and creators wanting simple email
  • You specifically need Automations and Email Campaigns
  • You care about includes landing pages as a core feature, purpose-built for email marketing workflows
  • The free tier works for you: free for 1000 subscribers

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