Attio vs Streak
Attio is modern, flexible CRM that adapts to your workflow with powerful data modeling, while Streak is CRM built directly inside Gmail with pipelines, mail merge, and tracking. Attio is built for startups and modern teams that want a flexible, data-rich crm, whereas Streak targets gmail power users wanting crm inside their inbox.
At a glance
|
Attio
|
Streak
|
|
|---|---|---|
| Best for | Startups and modern teams that want a flexible, data-rich CRM | Gmail power users wanting CRM inside their inbox |
| Starting price | Free | Free |
| Free tier | ✓ | ✓ |
| Open source | — | — |
| Free tier available | ✓ | ✓ |
| Open source | — | — |
| Automations | ✓ | — |
| Custom Objects | ✓ | — |
| Data Enrichment | ✓ | — |
| Email Sync | ✓ | — |
| Gmail Native | — | ✓ |
| Mail Merge | — | ✓ |
| Pipelines | — | ✓ |
| Relationships | ✓ | — |
| Tracking | — | ✓ |
Attio
Strengths
- Beautiful, modern interface
- Flexible data modeling — customize everything
- Automatic contact enrichment
- Free tier available
Weaknesses
- Newer product — still building features
- Smaller ecosystem than Salesforce/HubSpot
- Limited marketing automation
- Advanced features need paid plans
Streak
Strengths
- Includes Gmail Native as a core feature, purpose-built for crm workflows
- Includes Pipelines as a core feature, purpose-built for crm workflows
- Free for basic CRM — generous enough for most small teams to get real work done
- Established product with 14+ years on the market and a mature ecosystem
Weaknesses
- Free plan exists but key features are locked behind the paid upgrade
- Fewer built-in features means you may need additional tools to cover gaps
- Data entry overhead can slow down reps who just want to sell
- Limited team/admin features if your organization eventually scales up
The bottom line
Pricing: Both Attio and Streak are free. You can try both without spending a dollar.
Feature gaps: Attio offers Automations, Custom Objects and Data Enrichment that Streak lacks. Streak brings Gmail Native, Mail Merge and Pipelines that Attio does not have.
Team fit: Attio is geared toward small teams teams, while Streak is aimed at individual users and small setups. Pick the one that matches where your team is today and where it is headed — migrating tools later is always painful.
Where each tool shines: Attio's biggest strengths are: beautiful, modern interface. flexible data modeling — customize everything. Streak's biggest strengths are: includes gmail native as a core feature, purpose-built for crm workflows. includes pipelines as a core feature, purpose-built for crm workflows.
Watch out for: With Attio, users commonly note that newer product — still building features. With Streak, the main complaint is that free plan exists but key features are locked behind the paid upgrade.
Choose Attio if...
- Your profile matches its sweet spot: startups and modern teams that want a flexible, data-rich crm
- You specifically need Automations and Custom Objects
- You care about flexible data modeling — customize everything
- Your team size fits the small teams profile Attio is designed for
Choose Streak if...
- You need a tool built for gmail power users wanting crm inside their inbox
- You specifically need Gmail Native and Mail Merge
- You care about includes pipelines as a core feature, purpose-built for crm workflows
- Your team size fits the individuals profile Streak is designed for
- The free tier works for you: free for basic crm
Looking for more options?
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