What is the difference between Attio and Folk?

Attio is best for Startups and modern teams that want a flexible, data-rich CRM, while Folk is best for Small teams and agencies managing relationships, not just sales pipelines. Attio starts at Free and Folk starts at $20/user/mo.

Is Attio or Folk cheaper?

Attio starts at Free and is free. Folk starts at $20/user/mo with a free tier.

Is there a free alternative to Folk?

Both Attio and Folk offer free tiers.

Attio vs Folk

Attio is modern, flexible CRM that adapts to your workflow with powerful data modeling, while Folk is Lightweight CRM for relationship management with a spreadsheet-like interface. The biggest difference up front: Attio is free, while Folk starts at $20/user/mo. Attio is built for startups and modern teams that want a flexible, data-rich crm, whereas Folk targets small teams and agencies managing relationships, not just sales pipelines.

At a glance

	Attio	Folk
Best for	Startups and modern teams that want a flexible, data-rich CRM	Small teams and agencies managing relationships, not just sales pipelines
Starting price	Free	$20/user/mo
Free tier	✓	✓
Open source	—	—
Free tier available	✓	✓
Open source	—	—
Automations	✓	—
Chrome Extension	—	✓
Contact Capture	—	✓
Custom Objects	✓	—
Data Enrichment	✓	—
Email Sync	✓	—
Mail Merge	—	✓
Pipelines	—	✓
Relationships	✓	—
Tags	—	✓

Attio

Strengths

Beautiful, modern interface
Flexible data modeling — customize everything
Automatic contact enrichment
Free tier available

Weaknesses

Newer product — still building features
Smaller ecosystem than Salesforce/HubSpot
Limited marketing automation
Advanced features need paid plans

Try Attio → Full review

Folk

Strengths

Spreadsheet-like simplicity
Works for any type of relationship, not just sales
Chrome extension for quick contact capture
Good email integration

Weaknesses

Limited pipeline and deal management
Less powerful automation than HubSpot
Smaller integration ecosystem
No free tier beyond trial

Try Folk → Full review

The bottom line

Pricing: Attio is completely free, which makes it the obvious pick if budget is the top concern. Folk starts at $20/user/mo, but Free for up to 200 contacts. That cost buys you a more polished or feature-rich experience, so it comes down to whether the extras justify the spend.

Feature gaps: Attio offers Automations, Custom Objects and Data Enrichment that Folk lacks. Folk brings Chrome Extension, Contact Capture and Mail Merge that Attio does not have.

Team fit: Both tools target small teams teams, so the decision hinges on features and workflow fit rather than scale.

Where each tool shines: Attio's biggest strengths are: beautiful, modern interface. flexible data modeling — customize everything. Folk's biggest strengths are: spreadsheet-like simplicity. works for any type of relationship, not just sales.

Watch out for: With Attio, users commonly note that newer product — still building features. With Folk, the main complaint is that limited pipeline and deal management.

Choose Attio if...

Your profile matches its sweet spot: startups and modern teams that want a flexible, data-rich crm
Budget is a hard constraint — Attio is free, Folk is not
You specifically need Automations and Custom Objects
You care about flexible data modeling — customize everything

Choose Folk if...

You need a tool built for small teams and agencies managing relationships, not just sales pipelines
You specifically need Chrome Extension and Contact Capture
You care about works for any type of relationship, not just sales
The free tier works for you: free for up to 200 contacts