What is the difference between Attio and Copper?

Attio is best for Startups and modern teams that want a flexible, data-rich CRM, while Copper is best for Google Workspace users wanting a CRM that lives in Gmail. Attio starts at Free and Copper starts at $23/user/mo.

Is Attio or Copper cheaper?

Attio starts at Free and is free. Copper starts at $23/user/mo.

Attio vs Copper

Attio is modern, flexible CRM that adapts to your workflow with powerful data modeling, while Copper is CRM built for Google Workspace with automatic contact and activity capture from Gmail. The biggest difference up front: Attio is free, while Copper starts at $23/user/mo. Attio is built for startups and modern teams that want a flexible, data-rich crm, whereas Copper targets google workspace users wanting a crm that lives in gmail.

At a glance

	Attio	Copper
Best for	Startups and modern teams that want a flexible, data-rich CRM	Google Workspace users wanting a CRM that lives in Gmail
Starting price	Free	$23/user/mo
Free tier	✓	—
Open source	—	—
Free tier available	✓	—
Open source	—	—
Auto-Capture	—	✓
Automations	✓	—
Custom Objects	✓	—
Data Enrichment	✓	—
Email Sync	✓	—
Gmail Integration	—	✓
Pipeline	—	✓
Relationships	✓	—
Reporting	—	✓

Attio

Strengths

Beautiful, modern interface
Flexible data modeling — customize everything
Automatic contact enrichment
Free tier available

Weaknesses

Newer product — still building features
Smaller ecosystem than Salesforce/HubSpot
Limited marketing automation
Advanced features need paid plans

Try Attio → Full review

Copper

Strengths

Includes Gmail Integration as a core feature, purpose-built for crm workflows
Includes Auto-Capture as a core feature, purpose-built for crm workflows
Pricing starts at $23/user/mo, which includes the full crm feature set
Established product with 13+ years on the market and a mature ecosystem

Weaknesses

Starts at $23/user/mo — on the expensive side, especially for small teams or solo users
Fewer built-in features means you may need additional tools to cover gaps
Data entry overhead can slow down reps who just want to sell
Limited team/admin features if your organization eventually scales up

Try Copper → Full review

The bottom line

Pricing: Attio is completely free, which makes it the obvious pick if budget is the top concern. Copper starts at $23/user/mo. That cost buys you a more polished or feature-rich experience, so it comes down to whether the extras justify the spend.

Feature gaps: Attio offers Automations, Custom Objects and Data Enrichment that Copper lacks. Copper brings Auto-Capture, Gmail Integration and Pipeline that Attio does not have.

Team fit: Both tools target small teams teams, so the decision hinges on features and workflow fit rather than scale.

Where each tool shines: Attio's biggest strengths are: beautiful, modern interface. flexible data modeling — customize everything. Copper's biggest strengths are: includes gmail integration as a core feature, purpose-built for crm workflows. includes auto-capture as a core feature, purpose-built for crm workflows.

Watch out for: With Attio, users commonly note that newer product — still building features. With Copper, the main complaint is that starts at $23/user/mo — on the expensive side, especially for small teams or solo users.

Choose Attio if...

Your profile matches its sweet spot: startups and modern teams that want a flexible, data-rich crm
Budget is a hard constraint — Attio is free, Copper is not
You specifically need Automations and Custom Objects
You care about flexible data modeling — customize everything

Choose Copper if...

You need a tool built for google workspace users wanting a crm that lives in gmail
You specifically need Auto-Capture and Gmail Integration
You care about includes auto-capture as a core feature, purpose-built for crm workflows