What is the difference between Attio and Close?

Attio is best for Startups and modern teams that want a flexible, data-rich CRM, while Close is best for Inside sales teams wanting built-in calling and email. Attio starts at Free and Close starts at $49/user/mo.

Is Attio or Close cheaper?

Attio starts at Free and is free. Close starts at $49/user/mo.

Attio vs Close

Attio is modern, flexible CRM that adapts to your workflow with powerful data modeling, while Close is CRM built for inside sales with built-in calling, email sequences, and pipeline management. The biggest difference up front: Attio is free, while Close starts at $49/user/mo. Attio is built for startups and modern teams that want a flexible, data-rich crm, whereas Close targets inside sales teams wanting built-in calling and email.

At a glance

	Attio	Close
Best for	Startups and modern teams that want a flexible, data-rich CRM	Inside sales teams wanting built-in calling and email
Starting price	Free	$49/user/mo
Free tier	✓	—
Open source	—	—
Free tier available	✓	—
Open source	—	—
Automations	✓	—
Built-in Calling	—	✓
Custom Objects	✓	—
Data Enrichment	✓	—
Email Sequences	—	✓
Email Sync	✓	—
Pipeline	—	✓
Power Dialer	—	✓
Relationships	✓	—

Attio

Strengths

Beautiful, modern interface
Flexible data modeling — customize everything
Automatic contact enrichment
Free tier available

Weaknesses

Newer product — still building features
Smaller ecosystem than Salesforce/HubSpot
Limited marketing automation
Advanced features need paid plans

Try Attio → Full review

Close

Strengths

Includes Built-in Calling as a core feature, purpose-built for crm workflows
Includes Email Sequences as a core feature, purpose-built for crm workflows
Pricing starts at $49/user/mo, which includes the full crm feature set
Established product with 13+ years on the market and a mature ecosystem

Weaknesses

Starts at $49/user/mo — on the expensive side, especially for small teams or solo users
Fewer built-in features means you may need additional tools to cover gaps
Data entry overhead can slow down reps who just want to sell
Limited team/admin features if your organization eventually scales up

Try Close → Full review

The bottom line

Pricing: Attio is completely free, which makes it the obvious pick if budget is the top concern. Close starts at $49/user/mo. That cost buys you a more polished or feature-rich experience, so it comes down to whether the extras justify the spend.

Feature gaps: Attio offers Automations, Custom Objects and Data Enrichment that Close lacks. Close brings Built-in Calling, Email Sequences and Pipeline that Attio does not have.

Team fit: Both tools target small teams teams, so the decision hinges on features and workflow fit rather than scale.

Where each tool shines: Attio's biggest strengths are: beautiful, modern interface. flexible data modeling — customize everything. Close's biggest strengths are: includes built-in calling as a core feature, purpose-built for crm workflows. includes email sequences as a core feature, purpose-built for crm workflows.

Watch out for: With Attio, users commonly note that newer product — still building features. With Close, the main complaint is that starts at $49/user/mo — on the expensive side, especially for small teams or solo users.

Choose Attio if...

Your profile matches its sweet spot: startups and modern teams that want a flexible, data-rich crm
Budget is a hard constraint — Attio is free, Close is not
You specifically need Automations and Custom Objects
You care about flexible data modeling — customize everything

Choose Close if...

You need a tool built for inside sales teams wanting built-in calling and email
You specifically need Built-in Calling and Email Sequences
You care about includes email sequences as a core feature, purpose-built for crm workflows