At a glance

Astro Divi
Best for Developers wanting content-focused static sites WordPress users wanting a powerful visual builder
Starting price Free $89/yr
Free tier
Open source
Free tier available
Open source
2000+ Layouts
A/B Testing
Content Collections
Island Architecture
SSG/SSR
Theme Builder
Visual Builder
Zero JS

Astro

Strengths

  • Open source and transparent
  • Includes Island Architecture as a core feature, purpose-built for website builder workflows
  • Fully open-source — you can self-host, audit the code, and avoid vendor lock-in
  • The core product is free with no paywalled essentials

Weaknesses

  • May lack some advanced features
  • Self-hosting is free but requires server maintenance and DevOps knowledge
  • Fewer built-in features means you may need additional tools to cover gaps
  • Performance and SEO control is limited compared to custom-coded sites

Divi

Strengths

  • Includes Visual Builder as a core feature, purpose-built for website builder workflows
  • Includes 2000+ Layouts as a core feature, purpose-built for website builder workflows
  • Pricing starts at $89/yr, which includes the full website builder feature set
  • Established product with 13+ years on the market and a mature ecosystem

Weaknesses

  • Starts at $89/yr — on the expensive side, especially for small teams or solo users
  • Fewer built-in features means you may need additional tools to cover gaps
  • Performance and SEO control is limited compared to custom-coded sites
  • Limited team/admin features if your organization eventually scales up

The bottom line

Pricing: Astro is completely free, which makes it the obvious pick if budget is the top concern. Divi starts at $89/yr. That cost buys you a more polished or feature-rich experience, so it comes down to whether the extras justify the spend.

Feature gaps: Astro offers Content Collections, Island Architecture and SSG/SSR that Divi lacks. Divi brings 2000+ Layouts, A/B Testing and Theme Builder that Astro does not have.

Team fit: Astro is geared toward small teams teams, while Divi is aimed at individual users and small setups. Pick the one that matches where your team is today and where it is headed — migrating tools later is always painful.

Open source: Astro is open source, meaning you can self-host, audit the code, and avoid vendor lock-in. Divi is proprietary — you are trusting the vendor with your data and uptime.

Where each tool shines: Astro's biggest strengths are: open source and transparent. includes island architecture as a core feature, purpose-built for website builder workflows. Divi's biggest strengths are: includes visual builder as a core feature, purpose-built for website builder workflows. includes 2000+ layouts as a core feature, purpose-built for website builder workflows.

Watch out for: With Astro, users commonly note that may lack some advanced features. With Divi, the main complaint is that starts at $89/yr — on the expensive side, especially for small teams or solo users.

Choose Astro if...

  • Your profile matches its sweet spot: developers wanting content-focused static sites
  • Budget is a hard constraint — Astro is free, Divi is not
  • You need self-hosting, data sovereignty, or the ability to audit source code
  • You specifically need Content Collections and Island Architecture
  • You care about includes island architecture as a core feature, purpose-built for website builder workflows

Choose Divi if...

  • You need a tool built for wordpress users wanting a powerful visual builder
  • You specifically need 2000+ Layouts and A/B Testing
  • You care about includes 2000+ layouts as a core feature, purpose-built for website builder workflows
  • Your team size fits the individuals profile Divi is designed for

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