1
SEMrush Free tier

All-in-one digital marketing platform with SEO, advertising, content, and competitive research.

Free with limited searches · Paid from $129.95/mo Digital marketing teams wanting SEO, PPC, and content tools
Keyword Research Competitor Analysis PPC Content Marketing
2
Ubersuggest Free tier

SEO tool for keyword ideas, content suggestions, and site audits at accessible pricing.

3 free searches/day · Free Small businesses wanting affordable keyword research
Keyword Ideas Content Ideas Site Audit Backlink Data
3
Moz Free tier

SEO platform with domain authority, keyword research, and link analysis.

Free Moz Bar extension · Paid from $99/mo SEO teams wanting trusted domain authority metrics
Domain Authority Keyword Explorer Link Analysis SERP Analysis
4
Screaming Frog Free tier

Website crawler for technical SEO audits — finds broken links, duplicate content, and more.

Free for 500 URLs · Free Technical SEOs wanting a powerful site crawler
Site Crawling Broken Links Redirects Schema Audit
5
SE Ranking Free tier

All-in-one SEO platform with rank tracking, site audits, and competitor analysis at an affordable price.

14-day free trial · Paid from $44/mo Small agencies and marketers who need Ahrefs-level features at a lower price
Rank tracking Site audit Backlink analysis Keyword research
6
Mangools Free tier

Simple, affordable SEO toolset with KWFinder for keyword research.

10-day free trial · Paid from $29.90/mo Beginners and small businesses who want easy keyword research without complexity
Keyword research Rank tracking Backlink analysis SERP analysis

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