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Best free analytics tools

Free analytics tools compared. Find the best free option based on features and limitations.

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1
Google Analytics Free

Free web analytics platform for tracking website traffic, user behavior, and conversions.

Free Businesses that need comprehensive, free web analytics
Event Tracking Conversions Audiences Custom Reports
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2
Umami Free Open Source

Open-source, privacy-focused web analytics you can self-host.

Free Developers who want free, self-hosted, privacy-first analytics
Open Source Self-Hosted Cookieless Real-Time Dashboard
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3
PostHog Free Open Source

Open-source product analytics suite with session replay, feature flags, A/B testing, and surveys.

Free Product teams that need analytics, session replay, and feature flags in one tool
Product Analytics Session Replay Feature Flags A/B Testing
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4
Mixpanel Free tier

Product analytics platform for tracking user interactions, funnels, retention, and A/B experiments.

Free up to 20M events/mo · Free Product teams tracking user behavior and funnels
Funnels Retention A/B Testing User Flows
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5
Amplitude Free tier

Digital analytics platform for understanding user behavior across the full product journey.

Free up to 10M events/mo · Free Growth teams needing advanced product analytics
Behavioral Analytics Cohorts Experiments CDP
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6
Hotjar Free tier

Behavior analytics tool with heatmaps, session recordings, and user feedback surveys.

Free for 35 sessions/day · Free Teams wanting heatmaps and session recordings
Heatmaps Session Recordings Surveys Funnels
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7
Heap Free tier

Digital analytics platform that auto-captures every user interaction without manual event tracking.

Free up to 10K sessions/mo · Free Teams wanting auto-captured analytics without tagging
Auto-Capture Session Replay Funnels Segments
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8
Pirsch Free tier

Privacy-friendly web analytics with no cookies, made and hosted in Germany.

Free for 2.5K pageviews · Paid from $4/mo Privacy-focused teams wanting simple web analytics
Cookie-Free GDPR-Ready Server-Side Events
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9
Countly Free Open Source

Open-source product analytics for mobile, web, and desktop with crash reporting.

Free Mobile app teams wanting open-source analytics
Mobile Analytics Crash Reports Push Notifications Surveys
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10
June Free tier

Product analytics specifically designed for B2B SaaS with company-level insights.

Free for 1K monthly users · Free B2B SaaS teams wanting product analytics built for them
Company Analytics Feature Reports Activation Retention
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11
Matomo Free Open Source

Open-source web analytics platform that gives you full control over your data.

Free Organizations wanting full Google Analytics replacement with privacy
Open Source Self-Hosted GDPR Heatmaps
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12
Datafast Free tier

Simple, fast analytics dashboard for tracking key business metrics.

Free tier available · Paid from $9/mo Indie makers and small SaaS teams wanting a simple metrics dashboard
Revenue metrics MRR tracking Churn analysis Stripe integration
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Comparisons

Google Analytics vs Plausible
Google Analytics vs Plausible
Compare Google Analytics and Plausible side by side. Features, pricing, and which one fits your team.
Google Analytics vs Fathom
Google Analytics vs Fathom
Google Analytics is the free option; Fathom charges $14/mo but may offer more polish. Here is how they compare.
Google Analytics vs Umami
Google Analytics vs Umami
Umami gives you open source and self-hosting; Google Analytics is a managed service. Which trade-off works for you?
Google Analytics vs PostHog
Google Analytics vs PostHog
PostHog gives you open source and self-hosting; Google Analytics is a managed service. Which trade-off works for you?
Google Analytics vs Mixpanel
Google Analytics vs Mixpanel
Google Analytics is built for businesses that need comprehensive, free web analytics. Mixpanel is built for product teams tracking user behavior and funnels. Pick the one that fits.
Google Analytics vs Amplitude
Google Analytics vs Amplitude
Google Analytics is built for businesses that need comprehensive, free web analytics. Amplitude is built for growth teams needing advanced product analytics. Pick the one that fits.

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