Best Google Analytics Alternatives in 2026 — notanothertool

1

Plausible Open Source

Privacy-friendly, lightweight web analytics. No cookies, GDPR-compliant out of the box.

Paid from $9/mo Privacy-conscious sites that want simple, clean analytics

Privacy First Cookieless Lightweight Script Self-Hosted

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2

Fathom

Simple, privacy-focused website analytics. GDPR, CCPA, and PECR compliant.

Paid from $14/mo Businesses that want simple analytics without privacy headaches

Privacy First Cookieless EU Isolation Uptime Monitoring

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3

Umami Free Open Source

Open-source, privacy-focused web analytics you can self-host.

Free Developers who want free, self-hosted, privacy-first analytics

Open Source Self-Hosted Cookieless Real-Time Dashboard

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4

PostHog Free Open Source

Open-source product analytics suite with session replay, feature flags, A/B testing, and surveys.

Free Product teams that need analytics, session replay, and feature flags in one tool

Product Analytics Session Replay Feature Flags A/B Testing

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5

Matomo Free Open Source

Open-source web analytics platform that gives you full control over your data.

Free Organizations wanting full Google Analytics replacement with privacy

Open Source Self-Hosted GDPR Heatmaps

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Quick comparison: Google Analytics vs Plausible

Feature	Google Analytics	Plausible
Starting price	Free	$9/mo

See full Google Analytics vs Plausible comparison →

Google Analytics comparisons

Google Analytics vs Plausible

Compare Google Analytics and Plausible side by side. Features, pricing, and which one fits your team.

Google Analytics vs Fathom

Google Analytics is the free option; Fathom charges $14/mo but may offer more polish. Here is how they compare.

Google Analytics vs Umami

Umami gives you open source and self-hosting; Google Analytics is a managed service. Which trade-off works for you?

Google Analytics vs PostHog

PostHog gives you open source and self-hosting; Google Analytics is a managed service. Which trade-off works for you?

Google Analytics vs Mixpanel

Google Analytics is built for businesses that need comprehensive, free web analytics. Mixpanel is built for product teams tracking user behavior and funnels. Pick the one that fits.

Google Analytics vs Amplitude

Google Analytics is built for businesses that need comprehensive, free web analytics. Amplitude is built for growth teams needing advanced product analytics. Pick the one that fits.

More Analytics tools

Privacy-friendly, lightweight web analytics. No cookies, GDPR-compliant out of the box.

Simple, privacy-focused website analytics. GDPR, CCPA, and PECR compliant.

Open-source, privacy-focused web analytics you can self-host.

Open-source product analytics suite with session replay, feature flags, A/B testing, and surveys.

Product analytics platform for tracking user interactions, funnels, retention, and A/B experiments.

Digital analytics platform for understanding user behavior across the full product journey.

See all Analytics tools →

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